SELECT 
  cscart_product_descriptions.product_id, 
  cscart_product_descriptions.short_description, 
  IF(
    cscart_product_descriptions.short_description = '' 
    OR cscart_product_descriptions.short_description IS NULL, 
    cscart_product_descriptions.full_description, 
    ''
  ) AS full_description, 
  cscart_product_descriptions.unit_name 
FROM 
  cscart_product_descriptions 
WHERE 
  cscart_product_descriptions.product_id IN (143, 142, 13) 
  AND cscart_product_descriptions.lang_code = 'en'

Query time 0.00083

JSON explain

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    "table": {
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      "access_type": "range",
      "possible_keys": [
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      "key": "PRIMARY",
      "used_key_parts": [
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      ],
      "key_length": "9",
      "rows_examined_per_scan": 3,
      "rows_produced_per_join": 3,
      "filtered": "100.00",
      "cost_info": {
        "read_cost": "3.62",
        "eval_cost": "0.60",
        "prefix_cost": "4.22",
        "data_read_per_join": "13K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description",
        "unit_name"
      ],
      "attached_condition": "((`twebezli_Commercemodalpopup`.`cscart_product_descriptions`.`product_id` in (143,142,13)) and (`twebezli_Commercemodalpopup`.`cscart_product_descriptions`.`lang_code` = 'en'))"
    }
  }
}

Result

product_id short_description full_description unit_name
13 <p style="text-align: left; color: #000000; font-size: 12px; background-color: #ffffff;"> Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, "Why can't I do that?" Well, anyone can--the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to: </p> <ul style="text-align: left; color: #000000; font-size: 12px; background-color: #ffffff;"> <li style="text-align: left;">Refine their idea to attract a target audience</li> <li style="text-align: left;">Research the competition</li> <li style="text-align: left;">Find the right manufacturer</li> <li style="text-align: left;">Create appropriate brand messaging</li> <li style="text-align: left;">Build buzz online and beyond</li> <li style="text-align: left;">Work trade shows and conventions</li> </ul> <p> <span style="color: #000000; font-family: Arial, sans-serif; font-size: 12px; background-color: #ffffff;">Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.</span> </p>
142 <p>Enjoy music from all your favorite sources with this attractive all-in-one audio system.</p>
143 <p>A certified "works with iPhone" Desktop Audio product that every iPhone or iPod fan who wants to enjoy a higher sound quality with a powerful output needs to have! The PDX-30 includes a card-type remote control for additional convenience.</p>